Author: Rick Purnell
Good Ol Girls. Good People.
“Grit. Gumption. Grace.,” the last big entry, generated quite a few leads to more “Good Ol Girls” in the cattle business. Thank you to all who shared them. Tanya’s, Lemoine’s and Dillie’s stories are good ones. So is the one about how the team of Sarah Brennan Kolb, director; Jessica (Jess) Burgess, producer and Kyle Kelly, cinematographer, […]
Grit. Gumption. Grace.
Their grit is truer than John Wayne could ever imagine. Their gumption equals Temple Grandin’s. Their gracefulness meets no match. They are Tanya, Lemoine and Dillie: hard-driving, hard-working, sharp-as-tacks ranchers featured in Good Ol Girl. It’s a documentary Sarah Brennan Kolb, director, and Jessica (Jess) Burgess, producer, are creating with Kyle Kelley, a cinematographer with a cutting-edge […]
Handwritten. Honest. Honored.
It stood out like a water puddle in California. In the stack of the day’s mail was a handwritten envelope. Not printed to look handwritten; but gloriously imperfect, sans alignment and uniform letter size. It was a thank-you note from Christian Good, the winner of the Wayne Bollum Memorial Scholarship, administered by the National Agri-Marketing […]
Small sizes, big returns
It’s one of the early customer service lessons we learn. When a customer buys something, affirm that decision. Reaffirm it. Then do it again. Sales data support this notion. In general, studies show that affirming a customer’s buying decision increases two to three times the likelihood he will buy the same thing, or more, from you again. It works over and […]
Two Veterans’ Lessons
About 150,000 women served in the Women’s Army Corp (WAC) during World War II. My Aunt Babe (real name of Claudia) was a proud officer in those ranks. In 1943, it was still uncommon for women to join the armed forces. in fact, many people at the time believed “true ladies don’t join the military.” […]
Seriously. Clown around.
Sometimes we get more out of a campaign, event or project than we put into it. It may be client feedback, customer appreciation or a round of applause. Often, it’s because we learn something new or find a different way to get our story told. That’s what Bubbles the Magical Clown says. Her purpose is to […]
The power of bread
“There’s a lot of hard work, a lot of sweat, a lot of tears and a lot of fun that goes into that loaf of bread.” That’s the gist of the recently debuted documentary, The Great American Wheat Harvest, offered by Dan Misener, custom wheat harvester, during its trailer. The film tells the story of five […]
A delightfully different fish story
As the world’s population rockets to 9.5 billion by 2050, improved methods of protein production are inevitable. Fish protein is part of the mix. In fact, the FAO estimates that farmed fished will supply nearly two-thirds of the world’s food fish by 2030. Global tilapia production is expected to nearly double to 7.3 million tons […]
An Angel’s Call
“Rick, this is Angel from Pacific Premier. I’m calling to tell you about something I discovered.” Calls from Pacific Premier Bank (PPB) are routine. Its representatives – the same folks you see behind the counters – call to find out if service is okay, if anything is wrong or if there’s an additional service they […]
Make your brand sing
1 Brand. 3 Guys. (And, a new one.) I’ve driven Honda products for more than two decades. For the last 11 years, it’s been a brand owned by three guys. These three dealership pros turn the clamor of concerned customers into symphonies of satisfaction from daylight to dark, six days a week. Their phones, pens, styluses, tablets and […]