Telling your authentic story since 2003.
Who We Are
RPR Company is a marketing communications and public relations firm built by professionals with roots deep in agriculture, livestock production, animal welfare and sustainability. From concept to action to completion, we develop programs that resonate with target audiences and inspire them to take action.
What We Offer
Public Relations
Public relations is being seen and heard for the right reasons, as well as listening to and engaging with stakeholders. It creates and expands awareness while helping develop a sense of trust and credibility. The discipline also plays a critical role in developing brand awareness, promoting thought leadership and creating demand in the marketplace.
Content Marketing
Content should serve a purpose, not fill space. We create tailored campaigns that reach people where they are, whether through articles, digital ads, blogs, social media or email outreach. Each piece works as part of a larger plan, designed to inform, engage and support your business goals.
Branding and Positioning
Your brand is the first thing prospects will know about you and the affirmation existing customers deserve. A brand’s consistency simplifies long-term planning, sharpens creative work and guides every initiative. It also adds to the bottom line. Proper branding across all channels can increase revenue upward of 20 percent.
To ensure your brand story is told correctly, we develop brand guidelines, visual identity, a logo, voice and tone.
Crisis Communications and Reputation Management
Large or small, local or global, every business or organization will face a crisis at some point in its lifecycle. Crisis communications planning is your investment in planning for the worst, so that your brand has the best outcome, no matter the size of the crisis. A strategic, initial response can set the tone for the processes that follow. We help develop reputation management and communications strategies that ensure the right people are on the crisis team. Our plans include complete guidance for proactive and reactive scenarios.
Website Design and Development
In today’s digital world, customer acquisition, as well as retention, is won or lost on any web page. Nearly 95 percent of a prospect’s first impression of a brand relates to a website’s design. Web users today are clear with their expectations: a site must work well or they’ll move on. In fact, 90 percent of users will shift to a competitor’s site if they have a poor online experience.
Realities
Sometimes, full-blown programs aren’t needed. Perhaps you’d rather select a single task. You’re welcome to pick from the menu.
- Writing for all mediums
- Ghostwriting
- Editing
- Event planning
- Media relations
- Graphic design
- Web design