Broadcasting to Rural Audiences
Grit. Gumption. Grace.
Their grit is truer than John Wayne could ever imagine. Their gumption equals Temple Grandin’s. Their gracefulness meets no match. They are Tanya, Lemoine and Dillie: hard-driving, hard-working, sharp-as-tacks ranchers featured in Good Ol Girl. It’s a documentary Sarah Brennan Kolb, director, and Jessica (Jess) Burgess, producer, are creating with Kyle Kelley, a cinematographer with a cutting-edge […]
Handwritten. Honest. Honored.
It stood out like a water puddle in California. In the stack of the day’s mail was a handwritten envelope. Not printed to look handwritten; but gloriously imperfect, sans alignment and uniform letter size. It was a thank-you note from Christian Good, the winner of the Wayne Bollum Memorial Scholarship, administered by the National Agri-Marketing […]
Small sizes, big returns
It’s one of the early customer service lessons we learn. When a customer buys something, affirm that decision. Reaffirm it. Then do it again. Sales data support this notion. In general, studies show that affirming a customer’s buying decision increases two to three times the likelihood he will buy the same thing, or more, from you again. It works over and […]
The power of bread
“There’s a lot of hard work, a lot of sweat, a lot of tears and a lot of fun that goes into that loaf of bread.” That’s the gist of the recently debuted documentary, The Great American Wheat Harvest, offered by Dan Misener, custom wheat harvester, during its trailer. The film tells the story of five […]