Good Ol Girls. Good People.
“Grit. Gumption. Grace.,” the last big entry, generated quite a few leads to more “Good Ol Girls” in the cattle business. Thank you to all who shared them. Tanya’s, Lemoine’s and Dillie’s stories are good ones. So is the one about how the team of Sarah Brennan Kolb, director; Jessica (Jess) Burgess, producer and Kyle Kelly, cinematographer, […]
Handwritten. Honest. Honored.
It stood out like a water puddle in California. In the stack of the day’s mail was a handwritten envelope. Not printed to look handwritten; but gloriously imperfect, sans alignment and uniform letter size. It was a thank-you note from Christian Good, the winner of the Wayne Bollum Memorial Scholarship, administered by the National Agri-Marketing […]
Small sizes, big returns
It’s one of the early customer service lessons we learn. When a customer buys something, affirm that decision. Reaffirm it. Then do it again. Sales data support this notion. In general, studies show that affirming a customer’s buying decision increases two to three times the likelihood he will buy the same thing, or more, from you again. It works over and […]